Short-Form Video and Attribution in Crypto Gambling

crypto gambling. Recently saw a claim that Rainbet receives around 65% of its FTDs from Instagram short-form video content. Often this isn't polished marketing — sometimes it's fairly raw content where at some point you simply see someone playing on Rainbet.

Trash content? Maybe. But distribution is what matters.

Short-form formats on Instagram and YouTube can be surprisingly effective for attracting new players. I've tested similar approaches myself — and it can work. One thing I'm curious about though: How do you even measure something like that reliably?

Attribution for short-form content is notoriously messy. Especially considering that even some of the largest crypto brands still run parts of their financial reporting in… spreadsheets. Which makes the 65% precision claim even more interesting.

Would be fascinating to understand the tracking behind it. INSIDE NEW STUDIOS — Turbo Games How much of a game’s success is actually product… and how much is everything around it?